The
AI Fitting Room Company.
We are a team of designers, AI researchers, and engineers who step away from the status quo to rethink the fundamental layer of online shopping — how people see clothes before they buy them.
Our mission is to make trying clothes online feel as natural and confident as standing in front of a mirror. As we make shopping more visual, we create a world where people feel sure of every purchase — with fewer returns, less buyer's remorse, and less wasted shipping. The fitting room moves from the back of the store to every browser tab, every screen, every moment of curiosity.
Our first product TryItOn makes virtual try-on feel like the real thing. We focus on the biggest friction in commerce — the gap between a product photo and how it actually looks on you. Over the last few months, TryItOn became the first try-on platform shoppers want to use before every checkout.
And we're just getting started.
From our founder
A lifelong love of fashion and one too many disappointing online returns turned into a simple idea: a fitting room you can carry in your pocket. We built TryItOn so the clothes you fall for online actually look like you imagined — before you ever hit checkout.
Founder
Build magical experiences with us
We're building TryItOn with care — and we're growing. From engineering to design, we're always looking for thoughtful people to help shape what's next.
By the numbers
We don't talk about how big we are. We talk about how many shoppers walk away with the right thing on the first click. Here's what that looks like so far.
- 100K+outfits tried onAcross browsers, phones, and the kitchen table at 11pm.
- 20+supported storefrontsFrom the big marketplaces to the indie boutique you found yesterday.
- 65%fewer returnsAverage drop reported by shoppers who try before they check out.
- 4.8★from real shoppersBased on hundreds of post-checkout reviews and counting.
Our story
From a weekend prototype to a fitting room shoppers reach for before every checkout — the short version of how we got here.
- 2024
Frustration becomes a prototype
Two friends — one a returner, one an ML engineer — got tired of guessing how clothes would look online. The first photoreal try-on demo is built over a weekend and shown to 20 beta shoppers.
- 2024
Closed beta, very loud feedback
50 invitees climbs to a 1,000-person waitlist in three weeks. The first version of the Chrome extension goes out to power users on Zalando, Farfetch, and Boohoo.
- 2025
Public launch
TryItOn ships free to the Chrome Web Store and the App Store. The first viral fitting-room reel hits 100k views and our servers start heating up like they never had before.
- 2025
10,000 outfits tried
Shoppers cross the first ten thousand tries on the platform. We add Edge support, the wardrobe feature, and start partnering directly with brands on shoppable embeds.
- 2026
Android, mobile, and 20 storefronts
The Android app and the iOS app land in the same week. The extension now works on every Shopify storefront and 20+ marketplaces, from indie boutiques to the biggest retailers.
- Today
100K outfits and counting
We’re a small team building the AI fitting room every shopper deserves — obsessed with the gap between a product photo and how clothes actually look on you. Still day one.
Start trying on
A photoreal fitting room in every shop you visit. Free to start — no credit card, no returns.
Available on Chrome, Edge, Windows, iPhone, and Android.
Try it for free. No card required.