TryItOn vs Aiuta
Aiuta builds the try-on that lives inside big retailers' own apps. TryItOn is the try-on you control and take to any store. The difference comes down to who's in charge of the experience.
By the TryItOn team · Last updated June 2026 · ~8 min read
The short answer
Aiuta is impressive technology, but it's business-to-business: it's virtual try-on infrastructure that retailers and brands embed in their own websites and apps, like its flagship ASOS launch. As a shopper, you can only use Aiuta if and where a retailer has adopted it, and it's focused on clothing. TryItOn flips the model — it's a shopper-controlled tool, a browser extension plus web and mobile apps, that works across nearly any store and covers clothing, shoes, eyewear, jewelry, hats, hairstyles and tattoos. If you want one try-on that follows you everywhere, that's TryItOn. Aiuta is something you'll encounter only on the specific stores that license it.
Choose TryItOn if…
- You want one try-on tool that works across every store you shop
- You want to install it yourself, not wait for retailers to add it
- You want more than clothing — shoes, eyewear, jewelry and more
- You want a browser extension and apps you control
Choose Aiuta if…
- You're a retailer wanting try-on built into your own store
- You only shop at brands that already use Aiuta
- You want try-on native to a specific retailer's app
Who controls the try-on?
TryItOn is installed and controlled by you. Aiuta is integrated and controlled by each retailer.
Aiuta vs TryItOn at a glance
A side-by-side look at how the two virtual try-on experiences stack up across the things shoppers actually care about.
| Feature | TryItOn | Aiuta |
|---|---|---|
| Who it's for | ✓Shoppers. | Retailers and brands (B2B infrastructure). |
| Where it works | ✓Any store, via extension, web app or a screenshot. | Only on retailers that have integrated Aiuta. |
| Who installs it | ✓You do — once. | Each retailer does, store by store. |
| Browser extension | ✓Chrome and Edge extension on product pages. | None — it's an SDK/API for retailers. |
| Categories | ✓Clothing, shoes, eyewear, jewelry, headwear, hairstyles, tattoos. | Clothing and apparel. |
| Use your own photo | ≈Yes — upload one photo and reuse it everywhere. | Yes, or pick from preset diverse models. |
| Rendering speed | ≈Fast, photoreal try-on. | Fast (claims a few seconds per render). |
| Access & pricing | ✓Free to start for any shopper. | Enterprise; no self-serve consumer pricing. |
| Privacy | ✓Photos private, never sold or used to train AI, deletable anytime. | Set by each retailer's implementation; no public consumer stance. |
✓ = clear advantage · ≈ = roughly even. Assessment by the TryItOn team, June 2026.
What is Aiuta?
Aiuta is a fashion-AI company that sells virtual try-on as infrastructure. Retailers and brands integrate it through SDKs for iOS, Android, Flutter and web, or via an API and a Shopify app, to add a try-on button to their own product pages. Its highest-profile deployment is the ASOS try-on experience launched in 2026, and it also offers an AI imagery studio for retailers.
That means Aiuta is excellent at what it's designed for — helping individual stores add try-on — but it's not a destination a shopper visits. You experience Aiuta only on the specific retailers that have chosen to build it in.
The core difference: Aiuta is try-on the retailer owns. TryItOn is try-on the shopper owns — and carries to every store.
Coverage: one store at a time vs all of them
With Aiuta, your ability to try something on depends entirely on whether that particular store licensed it. Shop somewhere that hasn't, and there's simply no try-on — and there's nothing you can install to change that.
TryItOn doesn't wait for retailers. Its browser extension adds try-on across product pages on nearly any store, and you can drop in a screenshot from anywhere. One install covers your whole shopping life, not a handful of partner brands.
- TryItOn: works across nearly any store from a single install.
- Aiuta: works only on the specific stores that integrated it.
Categories: clothing vs the whole look
Aiuta is focused on apparel — tops, bottoms, bags and full outfits — which suits the fashion retailers it serves.
TryItOn covers clothing plus shoes, eyewear, jewelry, hats, hairstyles and even tattoos from the same photo, so a single tool handles far more of what people actually shop for.
Control and access
Because Aiuta is enterprise software, there's no self-serve consumer pricing and no app you install yourself. Your experience is shaped by each retailer's implementation, including how it handles your photo.
TryItOn is open to any shopper, free to start, and consistent everywhere you use it. You upload one photo, and the same private, controllable experience travels with you from store to store.
Privacy
With Aiuta, data handling depends on the retailer that embedded it, and there isn't a single public consumer privacy stance to point to.
TryItOn gives you one clear promise regardless of where you shop: your photos stay private, are never sold or shared with brands, are never used to train AI, and can be deleted at any time.
Which one should you use?
The everywhere shopper
You shop across lots of stores and want one try-on that works on all of them.
→ Go with TryItOn
The single-brand loyalist
You mostly shop at one or two big retailers that already have Aiuta built in.
→ Aiuta's in-store try-on is fine
The retailer
You run a store and want to add try-on to your own site or app.
→ Aiuta is built for you
Frequently asked
Aiuta is B2B try-on infrastructure that retailers embed in their own apps and sites, so you can only use it where a store has adopted it. TryItOn is a shopper-controlled app and browser extension that works across nearly any store and covers many more categories.
No. Aiuta is an SDK and API for retailers, not a standalone consumer app. You encounter it inside the apps of brands that integrated it, like ASOS. TryItOn is a consumer app and extension you install yourself.
Only on stores that have integrated it. TryItOn works across nearly any store thanks to its browser extension, and also lets you try on from a screenshot.
Aiuta focuses on clothing and apparel. TryItOn covers clothing plus shoes, eyewear, jewelry, headwear, hairstyles and tattoos from a single photo.
Aiuta is enterprise software with no public consumer pricing — access depends on retailers adopting it. TryItOn is free to start for any shopper, with paid plans for heavy use.
With Aiuta, privacy depends on each retailer's implementation. TryItOn gives one consistent promise: photos stay private, are never sold or used to train AI, and can be deleted anytime.
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