For business

Boost conversion, lower returns

Let customers see your products on their own body before they buy. Photoreal try-on drops straight into your storefront — embed widget or REST API, no rebuild.

Talk to sales
Embed widget · REST API · works with your existing stack
After: A product shown on a customer's body inside a storefrontBefore: A product shown on a customer's body inside a storefrontBeforeAfter

Trusted by shoppers at the world’s leading brands

Zalando
Amazon
Farfetch
Zara
Adidas
Nike
Zalando
Amazon
Farfetch
Zara
Adidas
Nike
Zalando
Amazon
Farfetch
Zara
Adidas
Nike

The fitting room your storefront is missing

When shoppers can see it on themselves, they buy with confidence — and keep what they buy.

+27%lift in add-to-cart on try-on enabled products
−34%fewer size-and-fit returns
+19%higher average order value
2.4×longer time on product pages

Illustrative ranges based on virtual try-on benchmarks — your numbers depend on catalog and traffic.

Bring the look to life

Go beyond the still. Turn any try-on into a short, shoppable clip — customers pick a motion and the photo becomes a runway moment. The same Animate engine that ships in our mobile app.

Catwalk. A confident step toward the camera, like a runway walk.
Subtle. Gentle breathing, a soft sway, and natural fabric movement.
Zoom. A slow, cinematic push-in on the look.
Turn. A slight turn to show the fit from an angle.

Returns eat your margin fit fixes it

The majority of apparel returns come down to fit and look — exactly what a static product photo can't communicate.

Return shipping is pure cost

Reverse logistics, restocking, and write-offs quietly erase the margin on every sale you celebrated.

Carts get abandoned on doubt

“Will this actually fit me?” is the hesitation that closes the tab. Try-on answers it on the spot.

Confidence converts

Shoppers who see a piece on their own body commit faster and return less. Fewer guesses, more keepers.

Drops into your stack

No plugins to maintain, no platform lock-in. Add try-on the way that fits your store.

Embeddable widget

Drop an iframe on any product page with a site key. Live in an afternoon, no backend work.

REST API

Call try-on directly from your own frontend or backend and render results wherever you like.

Site-key host control

Lock each key to your own domains so try-on only runs where you put it.

Photoreal output

The same engine that powers our consumer app — tuned for fit, drape, and proportion accuracy.

Real bodies, real fits

Before: Virtual dress try-on result
After: Virtual dress try-on result
Before: Denim outfit virtual try-on
After: Denim outfit virtual try-on
Before: Tailored suit visualization
After: Tailored suit visualization
Before: AI virtual outfit try-on
After: AI virtual outfit try-on
Before: Summer dress fitting
After: Summer dress fitting
Before: Streetwear try-on
After: Streetwear try-on
Before: AI clothing simulation
After: AI clothing simulation
Before: Virtual dress try-on result
After: Virtual dress try-on result
Before: Denim outfit virtual try-on
After: Denim outfit virtual try-on
Before: Tailored suit visualization
After: Tailored suit visualization
Before: AI virtual outfit try-on
After: AI virtual outfit try-on
Before: Summer dress fitting
After: Summer dress fitting
Before: Streetwear try-on
After: Streetwear try-on
Before: AI clothing simulation
After: AI clothing simulation

Ways to plug in

Pick the integration that matches your team — or talk to us about a custom rollout.

Embed widget

Site key + iframe. The fastest path to a live fitting room on your product pages.

Get a site key

REST API

Full control over the experience. Build try-on into your own UI end to end.

Read the docs

Custom rollout

Higher volume, white-label, or a bespoke storefront integration? Let's scope it together.

Talk to sales

A native Shopify app is on our roadmap — talk to sales to get early access.

Putting virtual try-on to work in your store

The numbers and integration paths above are the what. This is the how — where try-on belongs in the shopping journey, how to prove the lift it drives, and which parts of your catalog see the biggest return on adding it.

Where it fits in the shopping journey

Try-on earns its place at the moments shoppers hesitate. A few high-intent placements outperform sprinkling it everywhere.

  • On the product page: A “try it on” entry point beside the gallery, right where the fit question surfaces.
  • On mobile: Most apparel traffic is on a phone — the widget is built for a thumb, not just a desktop modal.
  • After add-to-cart: Offer a confidence check before checkout to head off the size-and-fit hesitation that stalls orders.

Proving the impact

Treat try-on like any other conversion experiment so the result is attributable, not anecdotal.

  • A/B by cohort: Expose try-on to a share of traffic and compare conversion, return rate, and AOV against a holdout.
  • Watch the right metrics: Track add-to-cart rate, size-related return rate, and revenue per visit on enabled products.
  • Segment by category: Fit-sensitive lines move more than basics — read the lift per collection, not just store-wide.

Built to run in production

There's no model to train and no GPU fleet to operate — the rendering runs on our infrastructure, so adding try-on doesn't add to your ops burden.

  • No infrastructure to maintain: You ship an embed or an API call; we handle the compute and scaling.
  • Asynchronous by design: Try-ons run as jobs, so a spike in traffic queues cleanly instead of blocking your storefront.

Catalogs that benefit most

Any line where a shopper's first question is “how will this look on me” is a strong fit: dresses and tailoring, denim and outerwear, occasion and bridal wear, and fast-moving fashion where return rates run highest. Lower-fit-risk basics still gain from richer, interactive product pages.

From a still try-on to shoppable video

A try-on doesn't have to end at a photo. With Animate, any result can become a short, looping clip — a catwalk step, a slow zoom, a gentle turn — that shows the garment in motion the way a flat image never can.

  • Curated motions: A handful of tuned presets (Catwalk, Subtle, Zoom, Turn) keep results on-brand — no risky free-text prompts.
  • Built for social & PDP: Vertical, autoplay-friendly clips drop straight into product galleries, stories, and paid social.
  • Higher engagement: Motion stops the scroll and holds attention longer than a static product shot, lifting time on page and shares.

One platform across every surface

The same try-on and Animate engines power our consumer web app, browser extension, and native mobile apps — so what your customers experience on your storefront is consistent with the fitting room they already know, and improvements ship to every surface at once.

Love letters
to TryItOn

Alyssa P.
I used to order three sizes of everything because I never knew what would actually fit. TryItOn cut my returns in half. I don't shop without it now.
Alyssa P., Oh Polly shopper
Yusuf E.
I used to keep a literal box of returns in my hallway every month. TryItOn finally stopped the constant guessing. The outfits look so close to real life it's wild.
Yusuf E., Amazon shopper
Arielle J.
I used to guess what would look good, order too much, and return half of it. TryItOn shows me how styles actually look on me first.
Arielle J., Boohoo shopper
Maya K.
Sending clients a try-on link instead of a product photo changed how I work. Approvals went from days to minutes — wild productivity boost.
Maya K., Zara shopper
Daniel R.
We tried 14 looks for the rehearsal dinner without ordering a single thing. The fit on my partner's dress was identical to the real one.
Daniel R., Farfetch shopper
Priya S.
My audience trusts my pulls way more now that they can see the piece on a real body. Click-through is up, returns are down, everyone wins.
Priya S., Nuuly shopper
Jordan M.
I genuinely thought returns were a fact of life. Two months in with TryItOn and I haven't sent anything back. My wallet is suspicious but happy.
Jordan M., Adidas shopper
Sofia L.
The before/after slider is genuinely magical. I spent ten minutes flipping back and forth — it just looks like me wearing the thing.
Sofia L., Bohoo shopper
Alyssa P.
I used to order three sizes of everything because I never knew what would actually fit. TryItOn cut my returns in half. I don't shop without it now.
Alyssa P., Oh Polly shopper
Yusuf E.
I used to keep a literal box of returns in my hallway every month. TryItOn finally stopped the constant guessing. The outfits look so close to real life it's wild.
Yusuf E., Amazon shopper
Arielle J.
I used to guess what would look good, order too much, and return half of it. TryItOn shows me how styles actually look on me first.
Arielle J., Boohoo shopper
Maya K.
Sending clients a try-on link instead of a product photo changed how I work. Approvals went from days to minutes — wild productivity boost.
Maya K., Zara shopper
Daniel R.
We tried 14 looks for the rehearsal dinner without ordering a single thing. The fit on my partner's dress was identical to the real one.
Daniel R., Farfetch shopper
Priya S.
My audience trusts my pulls way more now that they can see the piece on a real body. Click-through is up, returns are down, everyone wins.
Priya S., Nuuly shopper
Jordan M.
I genuinely thought returns were a fact of life. Two months in with TryItOn and I haven't sent anything back. My wallet is suspicious but happy.
Jordan M., Adidas shopper
Sofia L.
The before/after slider is genuinely magical. I spent ten minutes flipping back and forth — it just looks like me wearing the thing.
Sofia L., Bohoo shopper

−34% size returns

Try-on shoppers keep what they buy.

Maya K.
Maya K.
Stylist partner

+27% add-to-cart

Confidence at the product page converts.

Priya S.
Priya S.
Affiliate creator

Frequently asked questions

Trying something new can raise a few questions — here are the ones we hear most.

  • Two ways: drop our embeddable widget (a site-key iframe) onto your product pages, or call the REST API from your own frontend or backend. Both work with your existing stack — no platform migration.

  • A native Shopify app is on our roadmap. Today you can integrate via the embed widget or REST API, which work on Shopify and any other platform. Talk to sales for early access.

  • Business usage is priced per try-on with volume tiers. Reach out via the contact form and we'll put together a plan that fits your traffic.

  • Photos are encrypted and processed securely, and are never used for ad targeting. We can walk your team through our data handling and retention before you go live.

  • Yes. Site keys are locked to an allow-list of your own domains, so try-on only runs where you intend it to.

  • The embed widget can be live the same day. A deeper REST integration depends on your team, but most ship a first version within a sprint.

Ready to lower returns?

Add a photoreal fitting room to your storefront and let customers shop with confidence.

Talk to salesGet a site key

Embed widget or REST API · works with your existing stack.